Search Engine

What is Search Engine Marketing?

SEM is a kind of digital marketing strategy that enhances the ranking of the website on search engine result pages.

It is an effective way to reach a large number of people for promoting your business in an increasingly competitive marketplace.

SEM includes both the organic results and the paid advertisements. Organic results come under Search Engine Optimization(SEO) whereas paid results come under the preview of Pay-Per-Click Advertising.

What is Pay-Per-Click Advertising?

Pay-Per-Click(PPC) is an online advertising model which is used to attract visitors to the website.

In the PPC model, an advertiser pays a publisher(typically a search engine, website owner, or a network of websites) each time a user clicks on one of their online ads.

There are different types of PPC ads, but paid search ad is the most common type of PPC ad. These paid search ads appear when people are actually looking for something to buy and they search for it on Google.

Businesses are charged when a user actually clicks on their ad. Therefore, it is named “Pay-per-click”

What's the difference between SEM and PPC

There is a difference between Search engine marketing(SEM) and Pay-per-click(PPC) advertising. Though these terms are used interchangeably.SEM is a term that confines PPC but it is not limited to only paid advertisements. It comprises an activity that intends to improve the process of finding a website through a search engine. SEM covers both paid advertising as well as organic traffic.

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Importance of SEM for your Business

1. SEM accelerates the process of generating highly qualified traffic to your website which you can later convert to sales. SEM can get users to your website from the beginning.

2. Search engine marketing reaches consumers at exactly the right time ie when they are open to new information. Consumers are in a magnificent state of mind to purchase since they are entering search queries to find information of a commercial nature.

3. SEM solutions such as Google ads provide numerous metrics on campaigns and let you know what is happening at all times. These analytics makes it easy to correct the campaign if needed and get better results.

4. SEM helps to enhance the visibility of your website. It helps in improving business results by generating conversions.

How We can Help You!

  • At NK DIGITAL TECH, we will determine your search engine marketing goals and formulate the digital marketing strategy accordingly.
  • We will identify your business objectives and frame the PPC campaign to bring new visitors to your website.
  • We will go through the technical intricacies of your online marketing campaigns so as to increase leads and sales from search engines.

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About Us

We at NK DIGITAL TECH combine different marketing strategies to drive traffic to your business and increase revenue.Contact us today to learn more about what services can make your business grow.


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